equity-creative.com · B2B industrial and manufacturing companies (agricultural/construction equipment, industrial machinery and parts, home/plumbing hardware) — a Midwest full-service ad agency based in Kenosha, WI, between Chicago and Milwaukee
Each of these was found by the tool and then confirmed by fetching that company's own live page on 2026-09-12. If one of them is wrong, that is worth thirty seconds of your time to tell me — it is the most useful thing in this report.
A 75+-year-old B2B marketing agency built specifically for industrial/manufacturing companies (heavy equipment, building materials, HVAC, chemicals), running strategic marketing, creative, and demand-gen for named accounts including CASE Construction.
Milwaukee full-service brand/marketing agency (strategy, identity, digital, video, packaging) with a visible client roster in industrial/manufacturing and construction-equipment brands.
A Carmel, Indiana agency that runs dealer programs, product launches, and trade-show/event marketing for manufacturers selling through complex distribution channels (commercial vehicles, heavy equipment, marine, powersports, RV).
A read, not a measurement.
Your home page opens with "We're on a mission to make things interesting" and calls Equity Creative "A Human Interesting™ marketing agency." Across the home page, the About page, the Work index, the News index and all nine case-study pages, the words "manufacturer," "manufacturing," "industrial" and "heavy equipment" appear zero times. Godfrey's home page opens with "Complexity to clarity. Overwhelming to optimized. That's what industrial B2B marketing is all about, and what Godfrey is built for." Element Three's opens with "the b2b2x marketing agency" and "We help manufacturers activate dealers, move more inventory, and build customer loyalty." From the outside this reads as a mismatch between the client list and the words: your Work page is New Holland Agriculture, Case IH Agriculture, CNH Parts & Service, Twin Disc and Emerson, which is an equipment-and-machinery roster, sitting under language that names no industry at all.
Your home page's B2B block reads: "Although B2B purchases are often perceived as being driven by rational, data-driven thought, these decisions are still influenced by a mix of emotion and reason. Becoming Human Interesting can help you get ahead of the competition by connecting with customers on a more personal level," under the line "Not just top of mind, but top of heart." Element Three puts commercial consequences in the same slot: "That means shorter sales cycles, less aging inventory, and customers who are loyal long after their purchase." A read: both pages are making an argument about how industrial buying really works, and a buyer skimming them side by side sees one close on how people feel and the other close on what it costs to hold stock.
The word "dealer" appears twice on your entire site, both times as a deliverable inside a case study — "Dealer Posters" on CNH Parts & Service and "dealer POP" on Yamaha Snowmobiles. It appears nowhere in how you describe yourselves. Element Three makes that channel the whole pitch — "We help manufacturers activate dealers" — and keeps standing pages at /services/dealer-programs and /industries/dealerships. THIEL, on the other side, sells a temperament much like yours: "We're a brand experience agency infused with GRIT." The read is that against THIEL you sound alike, and against Godfrey and Element Three you are the only one of the three not naming the structural problem an OEM marketing manager is actually funding.
Counted from published pages on both sides.
Counted on live pages on 12 September 2026. All nine case studies on equity-creative.com/our-work/ were opened; none of the nine carries a figure for what the work produced. They end in deliverable captions instead — "Video: Social Media Ad" and "Digital Display Ads" on New Holland, three "Social Media Carousel" captions on Case IH, "Dealer Posters" and "Website Graphics" on CNH Parts & Service. All 43 case studies on godfrey.com/work were opened: 19 of them contain at least one result figure. All 57 on elementthree.com/work were opened: 31 contain at least one. Element Three's Airstream co-op study carries its numbers up onto the home page — "7.8% Higher Sales for Enrolled Dealers" and "75 Avg. Additional Monthly Visitors."
Your News index lists 10 posts, and requesting /news/page/2/ returns the same 10. Five of the ten sit under /equity-insights/ — the teaching ones — and the most recent of those five is "5 ways to Measure Trade Show ROI," dated February 20, 2024. The three posts dated 2026 are project announcements: the CASE Construction CONEXPO booth (April 20, 2026), the InSinkErator KBIS booth (March 19, 2026) and a pro bono piece (February 24, 2026). Godfrey's /insights lists 170 posts across 12 paginated pages. THIEL's blog lists 44 posts across 5 pages. Element Three's blog index still returns a full 12 posts on page 50, so at least 600.
Your nav is Home, About, Work, News, Contact — five destinations. There is no industry page anywhere on the site and no page per service; the five services (Branding, Design, Advertising, Digital, Strategy) are described in prose inside one block on /about/, and /services/ returns a 404. Godfrey publishes 8 named industry pages — Building Materials, Chemicals, Heavy Equipment, HVAC & Refrigeration, Life Sciences, Manufacturing, Material Handling & Logistics, Paper & Packaging — plus 3 capability pages. Element Three publishes 7 industry pages and 15 service pages. THIEL publishes 17 service pages under /service/.
The two or three things that would be visible to a buyer comparing you side by side.
Godfrey and Element Three each keep a standing page titled Heavy Equipment — godfrey.com/industries/heavy-equipment and elementthree.com/industries/heavy-equipment. Someone typing "heavy equipment marketing agency," or asking an assistant the same question, lands on a page whose title is the words they used. Equity Creative has five pages and none of them is about an industry, while the Work page names New Holland Agriculture, Case IH Agriculture and CNH Parts & Service. Reading it from the outside, this is not a claim you would have to invent to compete — it is a claim the client roster already supports and the site does not make anywhere.
Put your Case IH page beside Element Three's Airstream page. Yours says the work was "creating paid and organic social assets celebrating 100 years of the milestones, innovations, heritage and community associated with this iconic tractor," followed by three carousel captions. Theirs states 7.8% higher sales for enrolled dealers and 75 additional monthly visitors, on the home page, before you click. Across the full sets it is 0 of 9 against 31 of 57 at Element Three and 19 of 43 at Godfrey. A read, not a measurement: when a marketing manager has to justify agency spend upward, one of those pages can be pasted into the justification and the other has to be explained.
Godfrey's team page lists 49 named people with titles. Element Three's lists 32. THIEL's lists 11, each with a title, from Principal + President down to Digital Marketing Specialist. equity-creative.com has no team page at all — the nav has five items and none is People or Team — so the count of named staff on the site is zero. The closest thing is an "Employee Spotlight" post on the news list, dated January 15, 2024, introducing one creative director. The read is that for a manufacturer choosing among these four, three of them have already answered "who is actually going to do this work" before the first call, and the one with twenty-plus years on equipment accounts has not.